Monday, September 9, 2013

MARA HOFFMAN SS14 IN NEW YORK FASHION WEEK

POSITIVE ENERGY.

THESE TWO WORDS ARE BEST DESCRIBING MARA HOFFMAN'S SPRING 2014 COLLECTION PRESENTED AT NEW YORK FASHION WEEK.

''THIS COLLECTION IS ABOUT STRAIGHT-UP HAPPINESS. I KNOW THAT SOUNDS HIPPIE- DIPPIE, BUT ITS REAL'' SAYS THE NEW YORK- BASED DESIGNER, WHO WAS ''DISCOVERED'' ON THE STREET BY THE 'SEX AND THE CITY' STYLIST PATRICIA FIELD, WHO STOPPED AND ASKED HER WHAT SHE WAS WEARING- HER OWN DESIGNS. HER LINE WAS LAUNCHED IN 2000 AND SINCE THEN SHE HAS BUILT A SUCCESSFUL SERIES OF COLLECTIONS BASED ON HER SIGNATURE PRINTS. 

FOR HER SS14 READY- TO- WEAR COLLECTION, HOFFMAN RELEASES HER RAINBOW WARRIORS IN A HAZE OF COLOR THAT LIGHTS UP A ROOM. 

SERPENT, IRIS AND PRISM PRINTS BUILT UP KALEIDOSCOPIC LOOKS . CHIFFON MAXI- DRESSES, BOMBER JACKETS, CAFTANS, TIE DYE SKIRTS, SEXY SWIMWEAR WITH CUTOUTS AND SHORT SHORTS MADE BY ARTISANAL GUATEMALAN BELTS ARE ONLY SOME OF THE KEY ELEMENTS OF THE COLLECTION.
























































IMAGES FROM VOGUE.CO.UK

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