''MEANINGLESS EXCITEMENT'' IS THE NAME THAT Y-3'S ART DIRECTOR PETER SAVILLE GAVE THE BRAND'S NEW COLLECTION.
INSPIRED BY DIGITAL NOISE THE COLLECTION AND ITS TITLE STRIVE TO FORM A CRITIQUE, BUT ALSO A CELEBRATION OF INTERNET CULTURE AND ITS ENDLESS PURSUIT OF THE NEST BIG THING.
THE DESIGNS FEATURE DISTRORTED SLOGANS AND BRIGHT, ACID PRINTS WHILE BRINGING TOGETHER THE ELEGANCE OF JAPANESE TAILORING AND AMERICAN ICONIC STREETWEAR FOR MEN AND WOMEN. CLASSIC AMERICAN STYLES ARE SUBVERTED LIKE A SPORTS JACKET COMBINED WITH A KIMONO.
EXTRACTING IMAGES AND WORDS FROM THE VASTNESS OF THE INTERNET WORLD, LIKE PERSONAL BLOGS, SOCIAL MEDIA AND ONLINE FORUMS, SAVILLE COPIES AND PASTES THE COLLECTED MATERIAL INTO A COLLAGE THAT REFLECTS THE BEAUTY, BUT ALSO THE DIVERSITY OF THE NET.
A HIGHLIGHT OF THE COLLECTION? A BREAKTHOUGH FABRIC CONCEPT WHERE KNITWEAR FEATURE SIMPLE SPORTSWEAR STAPLES THAT LITERALLY EMIT LIGHT. THESE FORM HIDDEN MESSAGES ON THE CLOTHES THAT CAN BE READ ONLY UNDER SPECIFIC LIGHT CONDITIONS (LIKE THE FLASH OF A CAMERA).
THE SHOW CLOSED WITH THREE GOWNS IN COUTURE STYLE REMINDER OF YOJI YAMAMOTO'S CLASSIC STYLE WHILE THE MODELS WALKED IN THE RHYTHMS OF A LIVE DRUM PERFORMANCE.
TAKE A LOOK AT THE SHOW!
INSPIRED BY DIGITAL NOISE THE COLLECTION AND ITS TITLE STRIVE TO FORM A CRITIQUE, BUT ALSO A CELEBRATION OF INTERNET CULTURE AND ITS ENDLESS PURSUIT OF THE NEST BIG THING.
THE DESIGNS FEATURE DISTRORTED SLOGANS AND BRIGHT, ACID PRINTS WHILE BRINGING TOGETHER THE ELEGANCE OF JAPANESE TAILORING AND AMERICAN ICONIC STREETWEAR FOR MEN AND WOMEN. CLASSIC AMERICAN STYLES ARE SUBVERTED LIKE A SPORTS JACKET COMBINED WITH A KIMONO.
EXTRACTING IMAGES AND WORDS FROM THE VASTNESS OF THE INTERNET WORLD, LIKE PERSONAL BLOGS, SOCIAL MEDIA AND ONLINE FORUMS, SAVILLE COPIES AND PASTES THE COLLECTED MATERIAL INTO A COLLAGE THAT REFLECTS THE BEAUTY, BUT ALSO THE DIVERSITY OF THE NET.
A HIGHLIGHT OF THE COLLECTION? A BREAKTHOUGH FABRIC CONCEPT WHERE KNITWEAR FEATURE SIMPLE SPORTSWEAR STAPLES THAT LITERALLY EMIT LIGHT. THESE FORM HIDDEN MESSAGES ON THE CLOTHES THAT CAN BE READ ONLY UNDER SPECIFIC LIGHT CONDITIONS (LIKE THE FLASH OF A CAMERA).
THE SHOW CLOSED WITH THREE GOWNS IN COUTURE STYLE REMINDER OF YOJI YAMAMOTO'S CLASSIC STYLE WHILE THE MODELS WALKED IN THE RHYTHMS OF A LIVE DRUM PERFORMANCE.
TAKE A LOOK AT THE SHOW!
No comments:
Post a Comment