THREEASFOUR READY-TO WEAR SS14 COLECTION.

THE AVANT GARDE DESIGN TRIO THREEASFOUR TAKE THREE SYLLABLES AS THEIR STARTING POINT FOR THEIR NEW COLLECTION. 
MER KA BA, FIND ECHOES THROUGHOUT THE HISTORY OF THE THREE GREAT MONOTHEIST RELIGIONS, CHRISTIANITY, JUDAISM AND ISLAM AND FOR THE DESIGNERS GABI ASFOUR, ANGELA DONHAUSER AND ADI GIL BECAME THE PATHWAY TO DEVELOP THEIR DESIGNS.

INFUSING THEIR COLLECTION WITH WORSHIP SYMBLOLISM AND POETIC SPIRITUALITY, THE DESIGNERS LOOKED INTO THE ARCHITECTURE OF SACRED PLACES TO CREATE THE INTRICATE PATTERNS THAT SERVE AS VISUAL REFERENCES TO THE COLLECTION.

AS THEY TOLD FASHIONISTA, THEY ''STARTED AS ALWAYS WITH THE HUMAN BODY, ACCORDING TO SACRED GEOMETRY, EVERYTHING IN NATURE IS PROPORTIONAL. THEN (WE ) LOOKED AT THE GEOMETRY AND TILE PATTERNS IN SYNAGOGUES, MOSQUES AND CHURCHES THROUGHOUT HISTORY''

3-D PRINTING AND LASER CUTTING WERE USED TO BRING THE SYMBOLIC PATTERNS TOGETHER IN ORDER TO FORM NEW ONES, CREATING A DIVERSE MIX IN BLACK AND WHITE.

ALTHOUGH EXPERIMENTAL, THE COLLECTION STAYS TRUE TO ITS READY-TO-WEAR TITLE AND IT CAN BE IMAGINED WORN. THE REFERENCES MAY BE DEEPLY SPIRITUAL BUT THE DESIGNS RETAIN AN 'ON EARTH' CHARACTER.

IMAGES FROM: VOGUE.COM

MARA HOFFMAN SS14 IN NEW YORK FASHION WEEK

POSITIVE ENERGY.

THESE TWO WORDS ARE BEST DESCRIBING MARA HOFFMAN'S SPRING 2014 COLLECTION PRESENTED AT NEW YORK FASHION WEEK.

''THIS COLLECTION IS ABOUT STRAIGHT-UP HAPPINESS. I KNOW THAT SOUNDS HIPPIE- DIPPIE, BUT ITS REAL'' SAYS THE NEW YORK- BASED DESIGNER, WHO WAS ''DISCOVERED'' ON THE STREET BY THE 'SEX AND THE CITY' STYLIST PATRICIA FIELD, WHO STOPPED AND ASKED HER WHAT SHE WAS WEARING- HER OWN DESIGNS. HER LINE WAS LAUNCHED IN 2000 AND SINCE THEN SHE HAS BUILT A SUCCESSFUL SERIES OF COLLECTIONS BASED ON HER SIGNATURE PRINTS. 

FOR HER SS14 READY- TO- WEAR COLLECTION, HOFFMAN RELEASES HER RAINBOW WARRIORS IN A HAZE OF COLOR THAT LIGHTS UP A ROOM. 

SERPENT, IRIS AND PRISM PRINTS BUILT UP KALEIDOSCOPIC LOOKS . CHIFFON MAXI- DRESSES, BOMBER JACKETS, CAFTANS, TIE DYE SKIRTS, SEXY SWIMWEAR WITH CUTOUTS AND SHORT SHORTS MADE BY ARTISANAL GUATEMALAN BELTS ARE ONLY SOME OF THE KEY ELEMENTS OF THE COLLECTION.

IMAGES FROM VOGUE.CO.UK

E' ALTA MODA

PHOTOGRAPHER CAMILLA AKRANS REALLY INSPIRES THE FEELING OF ALTA MODA IN THIS GORGEOUS EDITORIAL FOR VOGUE ITALIA- SEPTEMBER 2013.

THE SET IS INSPIRED BY DARK FAIRY TALES, THE WOODS AND A SENSE OF MYSTERY AND SECRECY. 

MONIKA JAGACIAK (IMG MODELS) IS STYLED BY NICOLETTA SANTORO WHILE HER HAIR ARE ATTENDED BY ALI PIRZADEH AND THE MAKE UP BY IGNACIO ALONSO.